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敢于有梦 勇于有梦 勤于圆梦——市场营销立功竞赛推进会隆重召开

2013/8/20 22:58:40      点击:

  5月8日,市场营销立功竞赛推进会在上海电气输配电集团会议室隆重召开。上海电气输配电集团党委书记李竹影,常务副总裁许振东,党委副书记、纪委书记、工会主席李国芳、工会副主席吴丽娟、集团下属有关企业的领导、厂党政领导以及营销团队的代表出席了会议。

自省外立功竞赛开展以来,营销人员以强烈的市场意识服务于售前售中售后全过程,全力以赴开拓市场,齐心协力保障销售,通过立功竞赛,营销团队抵制住了宏观经济发展局势严峻的不利局面,1-4月累计订单同比增长2000万。推进会以营销团队四则真实的故事开场,从生活和工作的点点滴滴向大家讲述了他们如何从销售的门外汉蜕变为营销的精兵强将,如何从从平凡到卓越的华丽转身,体现了营销团队顽强拼搏、勇往直前、永不言退的精神。展现了他们心中强烈的责任感、使命感和对社会正能量的传递。

会上来自鲁西北、华北、中原地区的部长和重庆地区的销售代表就他们在团队建设、市场开拓等方面的心得做了交流,表彰了5年来销售上亿的营销明星和营销领军人物,并向一季度市场、销售完成出色的区域授予流动红旗,厂党委书记陈家政通过赠书,勉励营销团队坚定信念、克服困难取得更大的成就。副厂长徐瑞忠介绍了营销工作,并带领营销团队做出庄严承诺。

厂长沈敬梓代表厂部对输配电集团党委、行政、工会和各兄弟单位领导亲临会议表示感谢。面对当前形势和今年的目标任务,结合“在高起点上再创佳绩,在转型中提升实力”的大讨论,他提出6个结合,即:生产与销售结合、技术与销售结合、技术与生产结合、财务与销售结合、财务与生产结合、人力资源与技术结合。他表示,我们要振奋精神、勇于攻坚克难,确保全年预算目标的实现,上半年确保主营业务收入实现48%,力争50%。

常务副总裁许振东被营销团队的精神所感染,表达了对营销团队的敬意,他认为人民厂营销团队取得的成就离不开团队中的拼搏精神和企业文化的支撑。他用亲身经历向我们讲述了品牌价值的重要性,在完成销售额的同时,更要思考我们是不是提升了品牌价值和影响力,维护好品牌的纯度。

李竹影书记的激情讲话激励和鼓舞了在座的每一个人,她为营销团队“执着、勤奋、敬业、热心”的拼搏精神所感动,对奋斗在一线的营销人员和家人的辛勤付出表示感谢,感悟了“聚是一团火,散是满天星”的精神,勉励营销团队自学、自励、自警、自律,敢于有梦、勇于有梦、勤于圆梦,使人民厂屹立于潮头,保持行业龙头地位,在高起点上再创佳绩,为输配电集团百亿梦想的实现和上联品牌百年辉煌贡献自己的力量。

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